BetMGM Becomes Detroit Lions First Official Sports Betting Partner
BetMGM becomes Detroit Lions first official sports betting partner. The Detroit Lions announced today that BetMGM, is the club’s first Official Sports Betting Partner.
The collaboration features fan-focused assets like presenting sponsor of Lions Bingo and Lions Perks, as well as team broadcast programming, digital marketing assets, and in-stadium promotions and signage. These additions reflect an extension of the existing multi-year partnership with MGM Resorts and the Lions, which features the MGM Grand Detroit Tunnel Club at Ford Field.
BetMGM’s Chief Marketing Officer Matt Prevost said, “When we first opened the BetMGM Sports Lounge at MGM Grand Detroit in March, we hoped to develop deep relationships with the state’s top teams. We are honored to be the first sports betting partner of the Lions and to offer their fans access to a variety of best-in-class promotions and perks only available on BetMGM.”
[image: Pride of Detroit]
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