eCommerce, beyond technology...

EC is evolving to X-EC arriving in 2001. As most organizations have concluded their multi-tier ERP implementations and Y2K intermediation, budgets reflect a combined reductions in IT expense and a shift of resources to EC. The year 2000 will begin the evolution to an objects modeling methodology, message brokering and neural agents.

To view the evolution it is important to begin with the definiton of eCommerce.

eCommerce begins with a business case and an adequate definition of the business and technology roles. Sales and marketing will drive the revenue benefits of eCommerce while technology drives the expense benefits. The common thread between sales, marketing and the executive suite is Market Capitalization or valuation.

eCommerce has been focused on the sell-side. New enterprises have shifted commerce from traditional channels to the Web. The only function that increased commerce activity in real terms has been on-line stock trading.